History of Durex

Durex has made a lot of history over the past 80 years.

1915 - Founded

1915 - Founded

The London Rubber Company was founded by LA Jackson, selling imported condoms and barber shop supplies
1929

1929

The London Rubber Company (LRC) registers Durex brand
1950s

1950's

Durex release its first lubricated condom
1953

1953

Durex is the first brand to develop and use electronic testing
1960s

1960s

The world's first anatomically shaped condom is released by Durex
1970s

1970s

Durex is the world's first condom brand to advertise in many countries
1990s

1990s

Durex is the first condom brand to adopt a Global "seal of quality" as standard
1995

1995

Durex introduces a range of colored and flavored condoms
1996

1996

Durex is the first condom brand to launch a website. Now we have 42 different sites for the countries we market in.
1997

1997. Launch of Avanti

Durex introduces non-latex condoms: The Avanti Range, which uses a new non-allergenic material - synthetic polyurethane developed by Durex that is softer and more elastic than natural rubber latex.
1997

1997

Durex is the first condom company to conduct and publish a global survey
2001

2001

Launch of Pleasuremax® condoms
2002

2002

Durex supports "Program H" in Brazil
2003

2003

Durex launches Play® lubricants
2005

2005

Durex Network launches the Face of Global Sex reports
2008

2008

Posters promoting safe sex for young people
2009

2009

Durex turns 80!
2010

2010

Durex supported the Condomize! initiative of The United Nations Populations Fund
2010

2010

Durex is bought by Reckitt Benckiser.
2010

2010

Just Love Safe" condom range
1915 - Founded
1915 - Founded

The London Rubber Company was founded by LA Jackson, selling imported condoms and barber shop supplies.

1929
1929

The London Rubber Company (LRC) registers Durex brand.

1950s
1950s

Durex release its first lubricated condom

1953
1953

Durex is the first brand to develop and use electronic testing

1960s
1960s

The world's first anatomically shaped condom is released by Durex

1970s
1970s

Durex is the world's first condom brand to advertise in many countries

1990s
1990s

Durex is the first condom brand to adopt a Global "seal of quality" as standard

1995
1995

Durex introduces a range of colored and flavored condoms

1996
1996

Durex is the first condom brand to launch a website.
Now we have 42 different sites for the countries we market in.

1997
1997

Durex introduces non-latex condoms: The Avanti Range, which uses a new non-allergenic material - synthetic polyurethane developed by Durex  that is softer and more elastic than natural rubber latex in.

1997
1997

Durex is the first condom company to conduct and publish a global surveyn.

2001
2001

Durex introduces Pleasuremax: The ultimate pleasure condom for both partners, making Durex the first condom brand  to market a condom that combines ribbed and dotted textures with shape, to maximize simulation for both partners

2002
2002

Durex supports groundbreaking social program to promote gender equity in Brazil 'Program H'
This is followed by further projects in India.

2003
2003

Durex launches an exciting range of Play® lubricants


2005
2005

Durex Network launches the Face of Global Sex reports that explore the aspects of human sexual behavior and are produced primarily to inform academics and policy

2008
2008

To promote safe sex for young people, Durex called for young people between the ages of 16-24 to design a unique sexual health poster - a poster designed by them, for them

2009
2009

Durex turns 80!

2010
2010

Durex supported the Condomize! initiative of The United Nations Populations Fund, at the International AIDS Conference in Vienna by donating 220,000 condoms.

2010
2010

Durex is bought by Reckitt Benckiser.