Get down to business, unusual
Isn't it time we challenge sexual norms? For too long there has been a stigma around many facets of the sex discussion.
The truth is, there are many hard facts about sex that are simply not being addressed in the conversation. Sex can be incredible, it can enrichen our lives, improve our moods and solidify our love for our partners. But it can also be awkward, underwhelming, and disappointing. And, in certain cases, an uncomfortable experience.
2/3 OF US ARE NOT FULLY SATISFIED WITH OUR SEX LIVES**
Told I need to moan like this. I should look like that. Swipe left. Double tap. The perfect profile pic…
In the age of dating apps it is so easy for us to get swept up in the moment of fast sex. These environments can often reduce sex to a stereotype – find someone you are attracted to, swipe right, meet up, have sex and move on. Why does it have to be this way? We’re all under pressure, and enough is enough.
Sex isn’t a single concept. Sex can mean whatever you want it to mean. We want you to explore sex the way YOU want to explore it. Go at your own speed; if you’re having sex, find what works and what doesn’t work for you. If you’re not having sex, you should still be warmly welcomed to the discussion.
WORRY LESS ABOUT HOW IT “SHOULD” LOOK. CELEBRATE HOW IT CAN FEEL
It’s time we opened the sex conversation to those who aren’t represented. In the age of social media, it needs to be inclusive, progressive, and welcoming to all.
Whether you’re bisexual, gay, lesbian, straight, or pansexual, we want you to stop worrying about how sex should look and start talking about the sex issues that are important to you as a unique individual.
FROM THE FIRST TIME, TO “NO, NOT THIS TIME”. THROW OUT DEFINITIONS AND LET GO OF TRADITIONS
We need to break down norms, shatter taboos and open the discussion to all. Sex is a beautiful thing, but misinformation can lead to harm, both physical and emotional. Only by having the discussions that aren’t being had will we open the floor to all and truly change the landscape of real sex.
YOU DO YOU. OR HE. OR SHE, THEM, THEY, US, AND WE. LOVE IS LOVE, NO MATTER YOUR ORIENTATION
The myths surrounding sex need to be challenged, we grow up hearing baseless statistics about sexuality.
Sexuality is a spectrum and it’s time we talked about it. 2 out of 3 of us aren’t happy with our sex lives**, let’s challenge sexual norms and explore how we can change this. 1 in 2 of us have never been tested for STDs, we all need to look in the mirror and ask ourselves why?
Let’s make sex about everyone, let’s break down norms, let’s tackle the taboos, let’s promote inclusivity, but most importantly, let’s shatter sexpectations.
**Durex Global Sex Survey 2017
