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Durex has written a lot of history over the last 90 years

1915

LA Jackson establishes London Rubber Company and sells imported barber condoms and accessories.

1929

The London Rubber Company (LRC) has the Durex brand registered

1950s

Durex launches its first
moistened condom

1953

Durex is the first brand to develop and use electronic testing

1960s

Durex launches the first anatomically shaped condom

1970s

Durex is the first condom
brand in the world to
advertise in many countries

1990s

Durex is the first condom brand
to adopt a Global "quality seal"
as standard

1995

Durex launches a range of colorful and flavored condoms

1996

Durex is the first condom brand to set up a website. We now have 42 different websites for the countries in which we are represented.

1997

Durex launches latex-free condoms. A new, non-allergenic material is used for the new product: the synthetic polyurethane developed by Durex is softer and more elastic than natural rubber latex.

1998

Durex is the first condom brand to conduct and publish a worldwide sexual well-being survey.

2001

Durex introduces Pleasuremax. This makes Durex the first condom brand to market a condom that is both ribbed and dotted.

2003

Durex launches an exciting
range of Play Lubricants.

2005

Durex Network launches the Face of Global Sex reports, which explore aspects of sexual behavior and are created for the information of
academics and policy makers.

2008

To promote safe sex among young people, Durex encourages young people between the ages of 16 and 24 to create a unique poster on sexual health - a poster of adolescents for teens.

2010

Durex supports the initiative “Condomize!” of the United Nations Population Fund at the International AIDS Conference in Vienna through a donation of 220,000 condoms.

2010

Durex is bought by Reckitt Benckiser.

2010

Durex introduces Performax Intense, a condom designed to assist in cumming together. With 5% benzocaine-containing inner coating and stimulating outer structure, it can help for longer and more intense sex.

2019

Durex turns 90!