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Cock rings or love rings are made from rubber or silicone and help trap blood in the penis, resulting in a longer, harder erection.

At the onset of arousal, chemical messages are sent from the brain to the penis, causing it to fill with blood expanding the surrounding sheath. The sheath exerts pressure on the penile veins which inhibits the blood flow out, resulting in erection. Applying a cock ring to the base of the penis during an erection mimics this, restricting blood flow out through the veins and maintaining pressure.

You can use this Pleasure Ring to spice up your sex lives, or to help with preventing loss of erection.